1.5 million engineering graduates compete for developer roles annually. Senior Content Strategists earn ₹18–25 LPA, yet zero Indian universities offer a dedicated Content Strategy degree — until now.
The only program training students in both coding AND content strategy. Python and React sit alongside SEMrush and full-stack CMS development in the same curriculum.
Gurgaon is the HQ of Dentsu, WPP, Ogilvy, GroupM, and India's largest D2C brands. Your internship and placement network is on your doorstep.
Content Architect / AI Product Manager average salary. The market pays premium for people who bridge tech and strategy — that's exactly what this degree creates.
Python, TensorFlow, LangChain, Midjourney, HeyGen, ElevenLabs — AI is the engineering foundation, not an elective. You graduate as an AI-native professional.
Live campaigns with ₹10,000+ actual budgets. Real client capstones. 6–10 brand portfolio pieces assessed by VP/Director-level evaluators.
15-day international immersion in Singapore & Dubai. 9 international certificates from USA, UK, Singapore, and Dubai. 1:1 mentorship from 30+ CXO, CMO, and CEO masterclasses.
| Sem | Key Focus | Skills |
|---|---|---|
| 1 | Business Foundations + AI Tools + Content Thinking | Content strategy · AI tool literacy · Brand storytelling · CognifAI L1 |
| 2 | Marketing + Digital Marketing + Content Architecture | Google Ads (₹3K live budget) · Digital marketing analytics |
| 3 | Social Media Mastery + SEO/GEO + AI Content Production | Social media (60-day live) · SEO/GEO optimisation · AI production |
| 4 | Performance Marketing + Brand Strategy + Digital Transformation | CPA/ROAS · Brand strategy & content systems · DX frameworks |
| 5 | Content Leadership + Marketing Analytics + Mentorship | CMO-level dashboards · E-commerce strategy · Industry mentor 1:1 |
| 6 | Capstone + Placement Bootcamp + CognifAI Certification | Real-client capstone · CognifAI Certification |
| 7 ★ | Advanced Brand Strategy + AI for Digital Leaders | Predictive content modelling · AI transformation consulting |
| 8 ★ | Honours Capstone + Global Exposure + CognifAI Distinction | Original research & publication · CognifAI Distinction |
| Sem | Key Focus | Skills |
|---|---|---|
| 1 | Business Foundations + AI Tools + Content Thinking | Content strategy fundamentals · AI tool literacy · CognifAI L1 |
| 2 | Marketing + Digital Marketing + Content Architecture | Google Ads (₹3K live budget) · Content architecture design |
| 3 | Social Media Mastery + SEO/GEO + AI Content Production | Social media (60-day live) · SEO/GEO · AI content production sprints |
| 4 | Performance Marketing + Brand Strategy + Digital Transformation | CPA/ROAS · Brand strategy & content systems · DX frameworks |
| 5 | Content Leadership + Marketing Analytics + Mentorship | CMO-level analytics · E-commerce strategy · Industry mentor 1:1 |
| 6 | Capstone + Placement Bootcamp + CognifAI Certification | Real-client strategy capstone · Top AI certification · Placement bootcamp |
| Sem | Key Focus | Skills |
|---|---|---|
| 1 | CS Foundations + AI Orientation + Digital Mindset | Python for AI · ML fundamentals · Digital content thinking |
| 2 | CS Depth + Prompt Engineering + Content Systems | Prompt engineering · Content architecture & strategy · Web tech · DSA |
| 3 | AI Systems + Digital Marketing + Real Brand Lab | Machine learning systems · Live digital campaign management |
| 4 | Advanced AI + SEO/GEO + Digital Transformation | Deep learning & NLP · SEO & GEO optimisation · DX frameworks |
| 5 | AI Product Development + Content Leadership | LangChain applications · Content strategy leadership · DevOps basics |
| 6 | AI Ethics + DX Execution + Global Markets | AI ethics & governance · DX execution · Performance marketing & ROI |
| 7 | Advanced Specialisation + Research + Mentor Track | Generative AI & LLMs · Content analytics · AI startup strategy |
| 8 | Capstone + Placement Bootcamp + CognifAI Certification | Real-client capstone delivery · Full CognifAI certification |
| Sem | Key Focus | Skills |
|---|---|---|
| 1 | Programming Foundations + Web Technologies + Digital Content | Python fundamentals · HTML/CSS/JS · AI tool orientation · CognifAI L1 |
| 2 | Database + React + Content Architecture + Digital Marketing | SQL/NoSQL · React basics · Content architecture · Google Ads fundamentals |
| 3 | Full-Stack Development + CMS Platforms + SEO + AI Tools | Full-stack web dev · WordPress/Webflow CMS · SEO optimisation · AI content tools |
| 4 | AI Application Development + Social Media Tech + Marketing Automation | LangChain basics · Zapier automation · HubSpot CRM · Social media management |
| 5 | Advanced AI Development + Content Analytics + E-Commerce | AI API integration · GA4 + Power BI · Shopify/WooCommerce · Content performance |
| 6 | Capstone + Placement Bootcamp + CognifAI Certification | Real-client web application · Full CognifAI certification · Placement bootcamp |
Python, LangChain, Midjourney, HeyGen — AI from semester 1, not as an elective.
15-day international exposure program. Real industry visits, not just lectures.
Every BTech student gets a fully equipped laptop and licensed AI tool suite.
Live ₹10,000+ campaigns. Actual client budgets, VP-level evaluations, real portfolio.
Dedicated cell with guaranteed placement assistance for every student.
Minimum 6 LPA guaranteed package. Placement + Startup ready dual curriculum.
Enter the workforce before you graduate. Final year with PPO pathway included.
For PixelPop students. Full incubation support from graduation day.
Submit your application with all required details to get started.
Appear for the PixelPop Scholarship Aptitude Test or provide valid equivalent scores.
Present your skills, aspirations, and potential in a 1:1 interaction with our admissions panel.
Expert guidance on program selection, career pathways, and personalised learning options.
Submit final documents and confirm your seat. Batch size is intentionally limited.
Join India's Premier Content-Led EdTech. Limited seats for the 2026 batch — batch size is intentionally controlled for quality mentorship.